This is the first of a three part series on start-up marketing hiring. First, we'll focus on when to hire -- here are a few key questions that B2B founders should consider as they think about making their first marketing hire.

A stalled top of funnel pipeline is worrisome -- and can have downstream effects on company revenue for years to come. Here are some strategies for hitting your top of funnel targets despite unforeseen headwinds that your team may be facing.